ZiZ-Studio

Advertising

photography

about the profession

photographer

An advertising photographer is a person who takes photos for advertising, catalogs, corporate websites, packaging, printing, and image photos. His task is to take photos that will attract people and encourage them to buy goods and services.

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Who is this course for?

Beginner photographers

Get acquainted with the field of advertising photography and its features. Create a portfolio, find your first clients and start a career in advertising photography.

Photographers who want to master a new direction

Learn how to work with different types of advertising photography. Learn trends and life hacks from an experienced photographer. Add new projects to your portfolio and attract more clients..

Advertising specialists

Learn the types and stages of advertising shoots, as well as the main trends. You will be able to work with professional photographers, control the quality of their work and implement larger projects.

What you will learn?

  • Get your bearings in the field of advertising photography

You will be aware of trends and market needs, and will be able to create commercially successful photographs.

  • Use light on set wisely

Learn how to build lighting schemes, use different lighting and special effects to take unique photographs.

  • Take advertising photographs

Learn how to show the uniqueness of an object in a frame. You will practice in subject, image, portrait and even reportage photography.

Learn how to work with makeup artists, stylists and models. You will be able to select people for shooting and manage processes on set.

Understand how to start in advertising photography and create a competitive portfolio. Learn how to promote your work and successfully develop in advertising.

Learn how to brief a client and create a treatment. You will understand the legal aspects of the work and will be able to confidently enter into contracts and participate in tenders.